Wednesday, May 28, 2014

Mid-Week Disney Magic: Disneyland's Diamond Anniversary




Get Ready for the Diamond Anniversary

This summer marks Disneyland's 59th season and that means next year is the big 60th Diamond anniversary! Of course, I have no doubt this exceptional anniversary will live up to all it's expectations, since the golden 50th anniversary was one of the best celebrations EVER at Disneyland!

Open for 60 Hours Straight!

In case you missed last week's 24-hour event at the Disneyland Resort - where both parks stayed open for 24-hours straight - don't worry...it was reported yesterday on MiceChat that Disneyland will stay open for 60 HOURS in celebration of the 60th anniversary, staying open from Friday morning through the entire weekend. We don't know the exact dates yet, but keep your mouse ears open, because I know once that date is released, I am booking a magical weekend to remember!

The story from MiceChat...

"TDA (Team Disney Anaheim) is concerned about the crush of Annual Passholders that will descend on the Resort in less than a year when the 60th Anniversary party kicks off. Now that TDA has clawed back some of its funding from Burbank, while Orlando suits continue to scramble for cash, clout, and excuses as they crisis-manage the MyMagic+ debacle, the Anaheim team is confident they can pull together a solid roster of offerings for the 60th Anniversary party. As we’ve mentioned before, the 60th is now slated to feature a re-Imagineered fleet of Fantasyland dark rides, a stunning new night parade and new fireworks show at Disneyland, and kitschy temporary offerings throughout the year playing up a nostalgia-fueled marketing campaign designed to appeal to sophisticated locals and casual tourists alike. The year-long event will be marketed as Disneyland’s Diamond Anniversary Celebration, with faux-diamond encrusted décor used liberally around the Resort.
TDA’s marketing team, often a tad disconnected from the reality of resort operation, is plowing ahead with plans to hype the Diamond Anniversary Celebration as if there was plenty of parking and waning demand at the ticket booths, which obviously isn’t the case. To kick off this Diamond 60th Anniversary and to bring us back where this update started, TDA’s marketing team is now proposing to host a 60 Hour Party in early 2015 to begin Disneyland’s 60th Anniversary. Both parks would open on a Friday morning and continue to operate for 60 hours straight all weekend long. And regardless of how many people complain about the latest price increase, you can bet both Anaheim parks will be packed that weekend and likely break attendance records once again. Start looking for your parking space now."

Read more at MiceChat.com.

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